Nic’s music industry journey began in journalism, where she contributed to prominent platforms like GRM Daily and UK Grime. She later transitioned into PR, spearheading high-profile campaigns, including Russ and Tion Wayne’s chart-topping “Body”—the first drill track to reach number one. Her PR work also includes campaigns for major artists such as Dizzee Rascal, Hardy Caprio, Pip Millett, Blac Youngsta, and Erick The Architect.

Expanding her expertise, Nic began leading cultural campaigns for global brands like The North Face, Timberland, and New Era. In parallel, she dedicated herself to developing North East talent, securing festival slots at Reading & Leeds, Kendal Calling, and more. Nic has also curated songwriting camps for major labels and collaborated with renowned brands like Sephora, Nando’s, Mallet London, and Kick Game.