Get Release Ready with Sonic Futures
Release Your Music with Expert-Led Strategy and Support
Breakthrough is a bespoke programme guiding artists through a process of releasing music through the right channels with a promotion strategy and mentoring, and ensuring that all the correct registrations are in place so you can make money.
Who this programme is for
Designed for artists and bands based in Tees Valley (18years+) with recorded music that is ready to release, or soon-to-be recorded music ready for release.
About The Programme
This artist mentorship programme provides 12 hours of 1:1 mentoring over a 6-month period.
As an artist in this programme, you’ll be matched with a mentor who specialises in designing and delivering successful release campaigns in your genre and area of the music industry. Whether your approach is DIY or commercial, and whether your audience is rooted in rap, rock, electronic or beyond, our mentor team has the expertise to help you plan and execute an effective release strategy.
This bespoke support can cover key areas such as staying visible on social media, grant applications, and budgeting. Artists will receive expert guidance where appropriate on building album campaigns, PR, touring, manufacturing, pitching to DSPs and media, and refining retail and D2C strategies. With tailored mentoring, the programme equips artists with the tools and strategies needed to maximise their visibility and success in the music industry
Mentors
Our mentors include experienced artists and label managers such as Chelsea Wood, Andrew Archer and Henry Carden, as well as artists who have successfully managed their own release campaigns, including Amelia Coburn, Grace Stubbings, Dennis Jr. and Joe and Jordan Bell.
Applications will be open on a rolling basis – when a mentor has capacity, we will pair them with a new artist whose release campaign and genre align with an available mentor.